The Reborn Report

The Reborn Report

The Reborn Report #11 — Ownership Is a Standard, Not a Seat

Oct 29, 2026

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3 min read

The Reborn Report #11 — Ownership Is a Standard, Not a Seat

Going from operator to CEO and back again, why we hire slow and fire fast, how we own every open item on a file — and rates finally dipping to 7.32%.

Tony Boutros
Tony Boutros
The Reborn Report #10 — Chaos to Clarity

Oct 22, 2026

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2 min read

The Reborn Report #10 — Chaos to Clarity

How we're scaling Reborn Homes with systems, accountability and faith, why you verify every wire by phone — and rates holding at 7.40%.

Tony Boutros
Tony Boutros
The Reborn Report #9 — Lead Yourself First

Oct 15, 2026

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2 min read

The Reborn Report #9 — Lead Yourself First

Five leadership mistakes I made in 2025, the systems-Sabbath-simplicity plan I built, why deals need onboarding too — and rates at 7.40%.

Tony Boutros
Tony Boutros
The Reborn Report #8 — Steward What You've Been Given

Oct 8, 2026

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2 min read

The Reborn Report #8 — Steward What You've Been Given

Faith, fitness, and why tracking is a form of stewardship — plus a deal that came in worse than the story and rates jumping to 7.28%.

Tony Boutros
Tony Boutros
The Reborn Report #7 — Skills Can Be Taught. Character Can't.

Oct 1, 2026

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2 min read

The Reborn Report #7 — Skills Can Be Taught. Character Can't.

What I look for beyond the resume, why earnest money is a character test, and where the Indy market stands.

Tony Boutros
Tony Boutros
The Reborn Report #6 — You Don't Get to Phone It In

Sep 25, 2026

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2 min read

The Reborn Report #6 — You Don't Get to Phone It In

Luke Waters on ruthless accountability, a two-parcel deal with zero shortcuts, and rates crossing 7%.

Tony Boutros
Tony Boutros
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